Know what’s the origin of Yee Yee meaning, and the uses in this article.
Yee Yee has been a constant trend in the internet world. It has even transferred to the entrepreneur world and brands these days have used it to communicate value. Mostly, they are all about life.
Name consists of many things, and many things are in a name, or so they say. When it comes to Yee Yee, there are many collaborations such as a brand, a saying etc.
The notion that a name transfers such a tremendous value can be emphasized and seen by the examples of already existing brands which have overtaken their real names: Kleenex, Xerox, Scotch, Pampers etc. These brands have forever changed how people continue to view the underlying products.
But Can A Phrase Create An Equal Impact?
Brands are built around their or their product’s name. But is it possible to do so with a phrase?
This has been a topic for debate around many universities and colleges which teach marketing or branding and there are plenty of arguments for both sides.
Life is Good, a brand by the Jacobs brothers was built around a phrase. Started in 1994, the company and lifestyle brand is now valued around $100 million and is looking strong. Similar is the case of Yee Yee.
Yee Yee as a Brand
Just like the Jacobs brothers, Yee Yee Brands is another apparel company formed by the Smiths. Yee Yee Brands is the opposite version of Life is Good. Meaning if the latter is white-collar then the former is blue-collar.
This has proven that brands can be formed around particular phrases if they resonate with their target audiences and the unique product which the company offers.
In fact, the said phrase can also be a game-changer for the company and the brand.
But What is Yee Yee?
There are multiple origins of the phrase Yee Yee.
One origin stems from the famous country singer and songwriter Granger Smith. His so-called country alter-ego named Earl Dibbles Jr. used to say Yee Yee quite a lot of times.
This was said in order to respect all of the struggles and hard work one puts in any work.
Since then, Yee Yee symbolizes American values. It is said to also encompass God, country, family, America’s flag and work all of the people do.
Granger Smith and his fanbase are very close knit, and through it they have created and exponentially grown their apparel brand as well.
Yee Yee: A Phrase For Excitement
Tyler Smith says the term Yee Yee denotes pure happiness and pure excitement. It is an expression which the brothers came up with to symbolize the country lifestyle such as hunting, fishing and other outdoor activities.
Origin of the phrase
The term was coined as an accident. Back in 2010, Granger Smith was producing a video in which the phrase came out by accident.
But who would have known this phrase would resonate so well with the audience that it will gain popularity.
Popularity of the phrase
Before the phrase was brought forward to the world, Tyler Smith was in business management and helping out his brothers.
He was soon learning that the brand could expand into much more and can go beyond music.
The creative phrase by accident in the video went viral and created a world of its own. Fans brought homemade signs yelling Yee Yee to concerts.
The brothers also received requests and increasing demand for Yee Yee branded band merchandise.
Yee Yee: An Internet Slang Term
Yee Yee is also an internet slang term which denotes a way to express excitement. It is used as a synonym with the word ‘yes’ or ‘yeah’.
It is also a sound made when a person is excited. It can be an excited response, which is made when one agrees or is excited about something.
Origin of the term
The internet word is said to have originated from an Italian animated movie. The cartoon’s name was Dinosaur Adventure, and in it was a dinosaur named Oro.
Whenever Oro would find something exciting, he would make the Yee Yee sound. If he agreed with something, he would make the same sound.
Even at the end of the movie when he meets his lost parents, he makes the same sound again.
Other origin of the term
One other origin of the word given in a grammar lesson resource cites the word as having origin from country-living societies. Rural and Southern United States and like-minded communities typically used this word.
Linguistics experts are unsure regarding when the phrase appeared in the language or how it received widespread adoption. But it has spread virally throughout America among other parts of the world.
Online, people use Yee Yee to denote their agreement and motivation. It is also used in states like Louisiana to show agreement into taking action.
Official use in the language is believed to be dated much before 2012 when the phrase was included in the Urban dictionary.
How Yee Yee is Used
The phrase is used as a motivating agreement or statement. For example, hunters will use the phrase in exchange of “let’s get it”.
Outdoor people will use the phrase to exclaim their happiness. Hunters may also use the phrase after making a successful hunt.
The rurally originated word is used in majority places in urban areas. In the streets, it is used as a synonym to FRFR or ‘for real for real’. It is used in agreement with another person and has the same effect as FRFR.
Engaging the Value Behind The Phrase
Brands who have incorporated the country word have used the energy and symbolism behind the word to create unique product offerings catered towards their market.
They have then made products which resonate with their audience’s lifestyles and also denote all of their collective experiences.
Yee Yee is all about the experience of driving a car rather than the car itself. The energy and joy which the phrase brings is what has brought many people together.
Its emergence in the global market also is testament to the fact that people value meanings and intentions more than the actual product or word.
Whether it is for some commercial purpose or simply showing your friend the energy behind your words, Yee Yee is here to stay.
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